Pirate ambassadors

I really enjoy the idea of ambassadors, though perhaps not as PotBS has envisioned it. According to massively, a certain number of Australian players will be given a year free to help... I don't know, actually, what they're helping do. I originally thought the idea was to choose especially good players from elsewhere and have them play on the Australian servers, but that's not the case at all. It seems like it could work, if you needed to seed a new country, to have some well developed guilds and intense players already in-game - and I guess that's what they're doing here, but the whole thing seems to suffer from a 'chicken and egg' type problem to me, whereas I could see pulling in people from a place the game was already well underway to help a new area be more lively on day one. It also seems to fit the spirit of the game (though I haven't played since it went live, so I don't know if it fits the current spirit of the game or not...).