Sci-Fi to make TV Show / MMO

I think this could either go very well, or very badly - Sci-Fi (the american cable television channel) will be making a massive online game which is accompanied by a TV show (or is that the other way around), according to console patrol (via slashdot). According to the article, "Sci-Fi plans on revealing more about the project later this year at the San Diego Comic-Con", which is when we'll find out if this is a good idea, or a colossal blunder...