Arkansas tourism

So we've been hearing for a while that Arkansas is running television ads (which you can see on the AR tourism site) nationwide to promote tourism. But what I hadn't expected is that our little town of Conway will apparently be running ads in-state to try and get tourists. I'm not totally sure what I think about the idea of trying to get in-state tourists in such a small state, but there they go anyhow. We'll see if it works.

Why not try to attract tourism from within your own state?  With people wanting to travel shorter distances (if at all) due to high gas prices and a sluggish economy, but still wanting a getaway, offering things to do that aren't far away seems like a sound idea.  Even some cities do the same; Lansing had a "be a tourist in your own town" event periodically.