According to the Boston Globe, the French ads for Beaujolais Nouveau have changed to English, trying to attract more drinkers:

The slogan ''It's Beaujolais Nouveau time" replaced the time-honored cry of ''Le Beaujolais Nouveau est arrivé!" (''Beaujolais Nouveau has arrived!") when revelers rang in the wine at midnight yesterday with a worldwide bacchanalian feast.

The new slogan is part of a $1.17 million campaign by winegrowers to attract a hipper young clientele for their product, amid slumping wine sales in France.

"Instead of drinking Coke, we are telling young people it's better to drink a glass of Beaujolais," said Michel Rougier, head of the group promoting the region's wines.

Which I think is fair. Nevertheless, people are saying this year's crop is the best in almost thirty years, so I guess we'll have to buy a bottle or ten. Too bad it's so darned expensive here - ten dollars a bottle makes it tougher to stock up. On the other hand, a wine store across town (Bello Vino) is selling wine at 20 percent off if you buy twelve, so maybe we'll just buy a dozen....
Shelby commented:
I would definitely agree that this is a good year. The variety my dad had was excellent. I thought the wine was much more complex and subtle than I've had in years past--just more going on, and I appreciate that. Plus then you'll have something to serve to your friends who prefer white zinfandel with an ice cube ;).
on Sun Nov 20 02:00:49 2005

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