I don't really know how this will all play out. I like the yahoo applications I currently have, so I hope they don't fold. But it is true that Google currently has a little too much control of online search and advertising.
I don’t believe that there is anything Yahoo could do at this point to further destroy their business that would surprise me.
The deal terms announced with Google appear to be fairly innocent - a non-exclusive arrangement that let’s [sic] Yahoo take Google’s ads if and when they choose to, and put them alongside their own ads, and/or other third party ads. But the truth is that this will cause even more advertisers to flee Yahoo’s platform. Which will drive auction-determined ad rates down. Which will drive Yahoo to take more Google ads. Which will…
It’s a vicious cycle and they will have no choice, as a public company, but to rely more and more on Google as time goes on.
Our sources inside Yahoo had interesting things to say about the general state of things at the office today as Yahoo’s stock price fall apart. "Unclear what’s happening" said one vice president. "[expletive] train wreck, total chaos" was the less eloquent observation of a more junior employee.
When I accused Yahoo of playing the crazy card in their negotiations with Microsoft, I never thought these people were actually insane.